Alarug: Vintage Rug E-Commerce

Alarug is an e-commerce brand that sells vintage and hand-woven rugs. IPEC Labs built an online store for Alarug that hosts more than two thousand one-of-a-kind vintage rugs and developed a custom theme for the brand. The project covers size, color and rug shape filters, collection pages, single-piece product management and an English storefront structured for international sales.

About the Project

Vintage rug retail has a challenge of its own: every product is unique. Where a standard e-commerce catalog carries hundreds of units of the same item, every rug in Alarug’s catalog has its own size, color, weaving technique and history. The store therefore had to present thousands of unique pieces in an orderly way while letting customers reach the rug they are looking for quickly.

Our work proceeded along two main tracks. First, we set up the store infrastructure and built a structure capable of managing more than two thousand products. We then developed a custom theme that reflects the brand’s identity, puts the rugs front and center and simplifies the shopping flow. The store was configured in English so that it could sell to international customers.

Key Features

• Size, color and shape filters: Customers can narrow the catalog by a rug’s dimensions, dominant color and shape. With thousands of unique items, these filters sit at the center of the shopping experience.
• Collection pages: Rugs are grouped into collections by theme, style or series. These pages make discovery-driven browsing easier and let the brand present its products as a coherent whole.
• Single-piece product management: Each rug is a unique product with a stock of one. The store structure was set up so that a sold piece is not offered again and every product is managed with its own dimensions, color and detail information.
• English storefront: The site was configured in English to serve customers abroad. Product content, category structure and the shopping flow were designed for international sales.
• Custom brand theme: Instead of an off-the-shelf template, a custom theme was developed that highlights the image-heavy products and presents the large catalog in a clean layout.

Technology & Architecture

The project was handled as a store setup and custom theme development on a modern e-commerce infrastructure. The defining technical decisions were shaped by the need to keep thousands of unique products orderly on both the management and the presentation side. The theme was designed together with the filtering and collection structure so that a catalog of more than two thousand products can be browsed quickly and in an orderly way. On the product management side, the guiding principle was that each rug is handled as a single piece and leaves the listing once sold. The English structure of the store was set up to support international sales from the product pages through the entire shopping flow.

Screenshots

Website: alarug.com